ISLAMABAD -UNS: Radio Pakistan has been progressing expeditiously in multiple domains for enhancement of the efficiency and effectiveness of its broadcasts as well as well being of the human resource.
The activities to revamp the state broadcaster are being pursued vigorously in the forms of up gradation of infrastructure, including studios, adoption of latest technology, launch of new FM channels, diversification of the content and revenue generation.
Under this robust reform agenda, new state of the art podcast studios have been established in Islamabad and Lahore, which have become operational. With the launch of Sports and Planet FM-87.6 channels, specialized content is being aired for two important segments of the society. On the same lines, new Tech and Environment channels are also being established in Islamabad.
In addition, the incumbent administration is fully focused to improve financial health of the organization with the approach to address the long-standing issue of budget deficit on permanent basis. The variety of projects being undertaken under the platform of the Pakistan Broadcasting Foundation would generate revenue. Alongside implementing these mid-term and long-term initiatives, strenuous efforts are underway to resolve the issue of shortage of funds to ensure timely payment of the staff and artists besides meeting other expenditures.
Under the comprehensive plan of digitization of the organization, the project of installing a digital transmitter is being pursued. In addition, the productions are also being digitized.
Having full realization of the importance of the social media in the current modern age, the administration is fully focused to introduce technology and modern trends in the Social Media section.
On the other side, it is highly regrettable that some elements, having vested interests, feel themselves threatened in the wake of new initiatives. They even resort to leveling baseless, frivolous and slanderous allegations against the people engaged in constructive and reformative activities.
However, the administration is fully aware of the ill intentions of these elements and it reserves the right to move on with legal proceedings against them.
