Our Correspondent
Karachi: Driven by its vision to project Pakistan’s image as a center of creativity, culture, and innovation, Greenwich University once again took Pakistan to the global stage by proudly representing the country at the Admiralty Needle International Fashion, Art & Design Festival held in St. Petersburg, Russia. The University has the proud to be the only University from Pakistan for its consecutive 3rd year representing successfully in Russia
Organized by the Saint Petersburg State University of Technology and Design, the prestigious festival brought together leading designers, artists, and academic institutions from around the world under the theme “Conscious Elegance.”
The Greenwich University delegation was led by Ms. Eesha Ali Alvi, Head of Global Communications and Cultural Diplomacy, who participated as an International Juror and delivered a lecture on “The Importance of Cultural Diplomacy in Strengthening Global Ties through Art and Fashion.” In her address, she emphasized how fashion and cultural exchange serve as bridges of understanding between nations, spotlighting Pakistan’s creative identity, artistic legacy, and craftsmanship on an international platform.
Joining the delegation was Pakistan’s iconic designer, Mr. Deepak Perwani (Alumnus of Greenwich University), whose showcase captivated audiences, and celebrated the diversity and artistry of Pakistani fashion. His collection stood out among presentations from Russia, Uzbekistan, Belarus, Tajikistan, Namibia, and India, earning admiration for its sophistication and cultural depth.
This international representation underscores Greenwich University’s ongoing commitment to advancing Pakistan’s soft power through education, art, and cultural diplomacy. By fostering global collaborations and cross-cultural dialogue, Greenwich continues to play a pivotal role in building Pakistan’s positive image worldwide, strengthening people-to-people connections, and empowering creative expression as a means of diplomacy.
